It’s pretty incredible stuff! In this YouTube video, Molly Sims shares her own personal experiences dealing with “stubborn fat”. She admits to having avoided certain fabrics when getting dressed up to go out in order to hide areas where she felt she was out of shape. She refers to her stomach area as the dreaded “muffin top” – something she chose to hide as best she could.

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The current holiday season is definitely a time when you’ll be hearing a whole lot about eating right, exercising and weight loss. This is because the end-of-year holiday season is also synonymous with New-Year’s-resolution selection time. Has there ever been an approaching new year when you didn’t hear about someone’s claims to work off their excess weight?

There’s nothing wrong with making New Year’s resolutions, of course. It’s just that so many of them carry the stigma of being things that people simply don’t stick to. You know how the old adage goes. Gym memberships increase dramatically in January and drop off significantly in February. At least, it goes something like that – because it seems to be true.

Here’s the thing: for many people who have selected “getting in shape” as their New Year’s resolutions, they are battling something known as “stubborn fat”. Named appropriately, this type of fat is generally found in such areas as the mid-section, love handles and thighs. And quite simply, no matter how much working out you do, this “stubborn fat” just doesn’t seem to go away.

Does this sound like a problem that you’re experiencing? If so, you may want to make CoolSculpting part of your New Year’s resolution for 2017. For “stubborn fat”, CoolSculpting is an ideal solution. Unlike liposuction, this treatment is far from being an invasive surgery. It requires no anesthesia, cutting, injections or incisions. It just may be the coolest procedure around – literally!

A CoolSculpting treatment involves applying a device to the area of your body where your “stubborn fat” is located. A cooling technique works to freeze your unwanted fat cells without causing any harm or damage to your other cells, tissue and skin. The destroyed fat cells are soon removed by the body’s natural processes. The end result over the next few months is a toned and slimmer figure.

Sims actually represents an ideal candidate for CoolSculpting. It should be made clear that the treatment is not a solution for obesity. Instead, it works to eliminate excess fat from those body types that could use a little extra assistance in getting the slim, toned, contoured look that it is close to achieving. And, in many cases, no amount of exercise will help.

It just so happens, by the way, that DermMedica has the distinction and honour of being the first British Columbia interior-based clinic to receive the “CoolSculpting Certified Practice” designation in the Okanagan. If you’re in a battle with stubborn fat, DermMedica can certainly help. For more information or to book a consultation, please feel free to call toll free at 1-866-861-3070, or if you are in Kelowna, call 250-868-3070.